I would think the whisky magazine. By then Ugly Betty should be fully operational (when I saw "her" in June it looked like they were still working on "her") and from what I understand distilling Gin is a good use for her.
Apart from the fact that Mark seems to like to announce those kind of things on April Fools day as nobody is going to believe them.
The Maggie is one of Ealing studios lesser known comedies. A wily old skipper of a Western Isles 'Puffer' and his motley crew lead all who come into contact with them a fine old time! Many scenes on Islay!