This year's Laphroaig live will be broadcasted from Stockholm in Sweden, a logical move given the fact that Islay whiskies are popular in Sweden and that many people from Sweden visit Islay. Laphroaig write in their mailing: "Why Stockholm? Well, whilst Laphroaig is the No1 peated single malt all over the world, in Sweden it’s so popular that it’s quite simply the No 1 selling Single Malt! And of course it’s not just the smokey taste of Laphroaig that they love. There is a saying in Sweden “If you can eat it we can smoke it”. So taking them for their word, we will be broadcasting live from the famous Rökeriet restaurant which has its very own ‘smokery’ on the beautiful island of Fjäderholmarna. They are preparing for us a phenomenal smörgåsbord of smoked Elk, Reindeer, Baltic Salmon - all smoked over Laphroaig infused wood! To pair with this I will be bringing 4 fantastic and different Laphroaig’s which we will be tasting and discussing live." Continue reading....
The panel will include the famous Swedish presenter and comedienne Nour El-Refai, whisky activist Peter Borg whose involvement has granted him an honourable chair of the board at the Swedish Whisky Association, as well as the founder of ‘I Love Whisky’ -blog Håkan Dahlberg. Distillery Manager John Campbell will be accompanied by Vicky Stevens, manager of Laphroaig's Visit Centre, and will be on hand to answer questions too. With a line-up like that it’s bound to be a lively evening!
The panel from left to right: John Campbell, Vicky Stevens, Nour El-Refai, Håkan Dahlberg and Peter Borg
The four expressions to be tasted are Laphroaig Select, Laphroaig Cairdeas and Laphroaig 12yo Special. The fourth expression can either be the 18Year Old or the classic 10Year Old. You can cast your vote on the Laphroaig Live website
So don't forget: Laphroaig Live, Stockholm at 8.00PM on the 24th September!
Tag: laphroaig live