Bruichladdich Distillery issued a press release today called "2001 Resurrection Dram". Reason for the press release is an important new bottling for Bruichladdich, the first one of a new era. This is a limited edition release of 24,000 numbered bottles called "The Resurrection Dram, 23.10.01". The whisky is bottled at 46% alc./vol., will be launched in the first week of November, just before christmas, for a retail price of around Â£36. The previous release had, in my humble opinion, a very nicely designed tin and bottle. This new bottling is entirely different as you can see from the picture, and you can say it "stands out" just like the distillery!
Back to the press release: The first bottling of the new era for Bruichladdich is being launched. The Islay distillery saved from extinction is now ready to show off itâ€™s inaugural dram. The distillery had been closed down In 1994, the staff sacked, machinery left to the vagaries of Hebridean weather, there was scant hope of resurrecting it. Yet, in 2001 under new, private ownership and six months of stripping down every nut and bolt of the old Victorian machinery, the 'old lady danced again'. Continue reading.....Bruichladdich was built in 1881 by the Harveys, the dynastic distilling family. The three brothers, in their twenties, used their late fatherâ€™s bequest. Using over a century of distilling know-how, they designed a state-of-the-art-distillery to make the purest spirit possible. Nothing since has changed. Company founder and MD Mark Reynier: 'This is a celebration bottling - our first Bruichladdich, the resurrection of a legend, the realisation of a dream. 'Our Resurrection Dram is a testament to the inspired â€“ the Harvey brothers, their avant-guard distillery design and todayâ€™s vibrant team of distillers. 'It is the embodiment of a new era, returning to a more artisanal, old-fashioned, quality way of doing things - like Jim McEwanâ€™s â€˜trickle-distillationâ€™.'
In contrast to heavily-peated Port Charlotte and the mighty peat of Octomore, Bruichladdich itself retains the traditional, minimal peat level of 3-5 ppm. However, casks for this first bottling alone were surprisingly selected from a small, one-off distillation of lightly-peated barley, at an experimental 10 ppm. The whisky, a pale gold colour after maturing in premium quality American oak, was naturally bottled, with out chill-filtration and colouring-free, on Islay.
'Our progressive outlook is inextricably linked to our Hebridean heritage - which means Bruichladdich will always stand out from the crowd. '2001 is a Spirit Odyssey, an exciting journey into the new millennium.'